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JoyFull Cafe

Vegan food has never made you happier

The inspiration behind renaming and redesigning this restaurant, previously called Vegan2Go, came from their mission of spreading compassion through vegan cuisine. I found the enthusiasm of the restaurant owners and their shear joy in making food as the solution to creating a professional branding system that aligned with the restaurant’s philosophy of compassion, good health and joy.


Skills: Illustration, type setting, and material construction

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Identity exploration and sketches
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